PR & COMMUNICATIONS · DUBAI

PR for fashion, beauty and lifestyle brands launching and scaling in the GCC.

We don't just place brands in the spotlight. We define where the spotlight is.

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CLIENT COVERAGE SECURED IN
Logo with the word 'SOIGNÉ' and the phrase 'Middle East' below it in white text on a black background.
The word 'CRAVIA' written in large white stylized font on a black background.
The word 'COSMOPOLITAN' in large, bold black and white text.
Black and white text logo with the words 'MADAME ARABIA'
Close-up of the word 'SHERLUX' in bold white uppercase letters on a black background.
Time Out logo in black and white
Vogue Arabia logo in black and white.
Close-up of the word 'Ahlan' in white lowercase letters, with 'dubai' in smaller font below, on a black background.
Text reading 'KHAMSA' in bold black and white letters.
Zeppelin logo in black and white
Bold white text reading "INTERFERED" with smaller text "DXY" at the end, on a black background.
Logo for LUX Life Magazine with stylized text. 
PR & COMMUNICATIONS · DUBAI

PR for fashion, beauty and lifestyle brands launching and scaling in the GCC.

We don't just place brands in the spotlight. We define where the spotlight is.

Book a discovery call
Book a discovery call
WhatsApp Us
WhatsApp Us 
CLIENT COVERAGE SECURED IN
BRANDS WE'VE BUILT STORIES FOR
The image displays the word "JANUARY" written in white serif font on a black background, with the first letter reversed.
A black background with the white stylized text 'saat' in the center.
Melumé Skin Science logo in white text on a black background.
Logo with two stylized white pieces and the words "two pieces" on a black background.
Black background with a circular logo featuring the letters "Cf" in the center, surrounded by the text "GROWING YOUNG SINCE 1997" in white.
Black background with a white logo resembling a camera viewfinder and the words 'BRAND BOOSTER' in the center.
Black background with a white logo resembling a camera viewfinder and the words 'Hyde Park Fashion London' in the center.
Black background with a stylized white letter 'A' and the word 'Anitabell' below.
Black background with white text reading 'The Designer's Hub'
Black background with white text reading 'TURANA ATASH LONDON'
Black background with a white stylized 'A' logo above the word 'ALUKA' in white capital letters.
The word 'evada' in stylized white text on a black background, with the Arabic translation of the word below it.
The word 'e' in stylized white text on a black background, with the Arabic translation of the word below it.
The word 'jaderomero' in stylized white text on a black background, with the Arabic translation of the word below it. 
SELECTED WORK

Results, not just reach.

ANJUS FINE JEWELLERY · LAUNCH

4 press features 

In Khamsa, Soigné, Ahlan Live and Madame Arabia, plus creator coverage.
The PR box became the invitation: creators designed their own earrings, then came to the launch brunch at to collect them.
TURANA ATASH X DANYA · MAGAZINE cOVER

Cover of Soigné 

We secured a Soigné cover starring Danya Mohammed, The Diva Dee of Dubai Bling, wearing Turana Atash London swimwear.
MELUME SKINSCIENCE · GCC LAUNCH

3 press features

In Madame Arabia, LuxLife and Unfiltered, plus creator coverage.
We turned Orto Dubai into a science lab, so press and creators could feel a story built on ingredients and evidence. Press features and creator content followed.
ALL CASE STUDIES
WHAT WE DO

Everything a brand needs to be seen in the region.

Monthly retainers for ongoing brand building, plus project work for launches and events.
01

Media relations

Features, interviews and launch coverage with the GCC's fashion, beauty and lifestyle editors.
02

Influencer partnerships

Seeding, gifting and paid collaborations with creators who actually move product.
03

Events and press days

Launches, dinners and press days produced end to end, guest list included.
04

Social media and creative direction

Strategy, monthly shoots, content and community management.
05

Brand strategy

Positioning, messaging and market entry planning for brands new to the region.
EXPLORE SERVICES
FOUNDER-LED
A woman with long, wavy dark hair and light makeup, wearing a black top, brown blazer, and a choker necklace with a turquoise pendant, sitting indoors against a black and tan background.
A woman with long, wavy dark hair and light makeup, wearing a black top, brown blazer, and a choker necklace with a turquoise pendant, sitting indoors against a black and tan background.

Storytelling is where I started.

I studied English Literature, then went on to a Master’s in Publishing, both in London. That training still shapes how we work: find the story first, then decide where it should be told.
In the GCC, PR works differently. Media, creators and communities are closely connected. Trust is built through relationships, and a launch is judged as much by who is in the room as by what is printed. Brands need more than coverage. They need a clear narrative, cultural fluency and consistency across press, influencers and events. At OAK, you work with me directly, supported by our team in Dubai, so your story is shaped with care and placed where it carries weight.

Onsse Abu Klam

FOUNDER AND PRINCIPAL CONSULTANT

  • “Working with OAK has completely changed how Two Pieces shows up in the region. They understood our pieces straight away and they matched us with creators who genuinely suited the brand. Organised, honest and always one step ahead.”

    Hanim A, Founder, Two Pieces

  • “It was a pleasure working with OAK THE AGENCY. We truly appreciate their creativity, dedication, and support in bringing SAAF Skin’s vision to life.”

    Nabaa Al Atrakchi, Co-Founder, SAAF Skin

OAK INSIGHTS

Notes from the GCC market.

Insights
The Regional Beauty Market
Fashion Trends
The Regional Beauty Market
Fashion Trends

The Middle East is no longer just consuming beauty – it’s shaping it. As regional brands rise with culturally attuned products and global ambition, the definition of relevance is shifting from presence to true localisation.

Read more →
Fashion Trends
The GCC Wholesale Opportunity
Industry Development
The GCC Wholesale Opportunity
Industry Development

Wholesale is emerging as a key growth channel for regional brands. By connecting designers with retailers and markets across the GCC, it offers scale, visibility, and sustainable business growth beyond direct-to-consumer sales.

Read more →
Industry Development
Founder-Led Brands and the Future of Luxury
Brand Strategy
Founder-Led Brands and the Future of Luxury
Brand Strategy

Luxury is no longer defined solely by heritage. Founder-led brands are shaping the next wave of high-end fashion in the Middle East, combining authenticity, vision, and cultural context to connect with discerning audiences.

Read more →
Brand Strategy 
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WORK WITH US

Tell us what you're launching.

Message us on WhatsApp
We reply within two working days with an initial view on your brand and the GCC opportunity.